We've all heard the clichés: "Gray hair ages you," "Long hair is a no-no for older ladies," "Short hair doesn't suit round faces," and the classic: "Wigs can't look real." Well, it's time to break free and do whatever makes you feel fabulous!

Confidence blossoms when we embrace our true selves and dare to be ourselves, regardless of what others think. So, wear that wig and switch it up as often as you like. Let your grays shine proudly, just as I do. Let's rock your unique style together!

BONUS HAIR  SPECIALIST

HI, I'M JO GOODMAN

SERVING CANADIAN WOMEN + MEN STRUGGLING WITH HAIRLOSS. BASED IN CALGARY, ALBERTA.

KRISTEN BROWN

"It's always a great experience going to see Jo and getting my hair done. She makes my colour great, cuts always flattering, and she cares about the health and condition of my hair."

"It's always a great experience going to see Jo"

leigh gradwell

"And it's allll Jo! She has helped me find a way to create a naturally lighter look that covers my greys and feels more 'me'! I wouldn't go to anyone else."

"I always get compliments on my hair colour"

"She not only makes my hair look and feel beautiful, she takes the time to check in and always goes the extra mile. I am so grateful to have found her! My husband loves her, our two girls love her. "

"The best part is I always leave feeling my best"

MIA WHITFIELD

Break all the rules. Be you, in every way, no matter what they tell you.

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